Jeffrey Kang


I’m a researcher-turned-data scientist with a passion for uncovering hidden insights about human behavior and transforming them into stories that matter. My journey began by studying individual and societal behavior (psychology and economics) which then led me to pursue a PhD in Behavioral Science (Marketing). Now, I'm transforming complex health behavior into models that can predict outcomes which positively impact people's lives.


When I'm not obsessing over data or human behavior, I'm appreciating some of the small and beautiful moments in life:

  • Discovering a banger for the first time and blasting it 24/7 365 (check out what I'm listening to below).
  • Savoring that dopamine hit when you bite into a fatty piece of otoro sushi.
  • Cheering with random fans as Lucas Moura scores a 96th minute hat-trick to send Tottenham into the Champions League Finals.